“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffett.
Appointing John as a Non-executive Director he will help the board in the following area;
Leadership: Assist with the leadership of the Company within a framework of sensible and effective controls which enable risk to be assessed and managed.
Strategy: Set the Company's strategic aims, ensure that the necessary financial and human resources are in place for the company to meet its objectives, and review management performance.
Sales and Marketing: Help ensure the best sales and marketing systems are in place and reports are generated and analysed.
Financial: Assist in setting up and analysing management reports. Verifying the accuracy and integrity of financial information
Performance: Help scrutinise the performance of management in meeting agreed on goals and objectives and monitor the reporting of performance.
Exactly what the role involves will differ from business to business, but will depend a lot on the size of the company and its stage of development.